You want to be an ally to marginalized communities, work with more diverse clients, and support causes you care about so you can actually change the world.
I know you’re not just doing this because it seems like the right thing to do. You generally care about leaving a positive footprint, creating a business that’s led from your own values, and supporting the audience you’re excited to serve. And you’re ready to do it all without fear of being mistaken for a Karen.
And the thing is . . . when you have your values, mission, and business ideals clear and aligned, you’re able to give back to the communities you care about in a way that feels—and looks—like you. All while knowing you are doing it right!
You want to be an ally to marginalized communities, work with more diverse clients, and support causes you care about so you can actually change the world.
I know you’re not just doing this because it seems like the right thing to do. You generally care about leaving a positive footprint, creating a business that’s led from your own values, and supporting the audience you’re excited to serve. And you’re ready to do it all without fear of being mistaken for a Karen.
And the thing is . . . when you have your values, mission, and business ideals clear and aligned, you’re able to give back to the communities you care about in a way that feels—and looks—like you. All while knowing you are doing it right
What if you could:
- create a social presence that shows you stand up for your black audience while implementing marketing principles that work with your goals?
- be there for folks with disabilities without seeming like a Karen by discovering and confronting your internal biases?
- talk to your audience in a way that feels good for them–from the first interaction to the one-on-ones?
- serve more LGBTQIA clients on the platforms you already love while focusing on new ways to market and grow your business?
Your ideal audience is out there, and while you can actually help them, you have to understand how to welcome them first.
And I don’t mean in the “right image” sort of way. I mean on a personal level.
Run your business in a way that feels right
with the Inclusion Revolution eCourse
With this 8-week course, you’ll learn to call yourself out in order to create a business that is affirming of all identities.
Are you ready to watch as your audience shifts and your marketing develops, as you finally nail down that vision and mission to build the business you can feel confident about, and tackle your implicit bias to create content that’s fully accessible to all?
It’s time to visibly support others through your social media account, build a foundation that will help you grow your business, and advocate for others while running your business. Yes, you can have it all.
These 8 weeks will challenge you, inspire you, and bring you to the next stage in your business: where everyone is accepted, celebrated, and included.
What are you waiting for!?
Here’s How We ‘re Going to Do This
Pre-work: Confront Your Bias
You’ll discover the concept of implicit bias so you can face your own. The better you understand your own biases, the better you’ll be able to crush them with your messaging.
- Grasp the concept of implicit bias and increase your awareness.
- Meet your implicit bias eye to eye and master the skill of standing up to it–learn when and how to check yourself in business and in life.
- Discover how implicit bias awareness can benefit your business.
- Take the first step to creating a brand you’re proud of using inclusive content.
Module 1: Inclusion 101
Further your knowledge of inclusion and identify how you can incorporate it in your branding strategies.
- Take a closer look at inclusion and get down to the nitty-gritty.
- Explore its importance in marketing and in the world.
- Understand how some marginalized communities are affected by being excluded.
Module 2: Creating Your Foundation
Discover the bits of your brand that will shape the foundation of your business. Once you know who you are and who you want to serve, all your messaging will seem effortless.
- Rediscover what makes your brand special.
- Shape your ideal client avatar so you can start to put a face to your audience.
- Discover and share your brand’s values in a way that’s accessible to everyone.
Module 3: The Real You
Now it’s time to go deeper! Get to know your brand better by reflecting on your brand’s personality, voice, mission, and vision, then remodel them with more inclusive messages.
- Stand out in your industry with innovative and inclusive messaging.
- Convey diversity by reshaping your mission and vision statements.
- Mold your brand personality, voice, and tone to actively communicate inclusion.
- Use these brand fundamentals to redirect your message and engage your target audience.
Module 4: Look the Part
Give your business an inclusive makeover. To make an impression, you have to look the part. You’ll discover how to update your brand’s appearance to reflect your new authentic attitude.
- Reconstruct the look of your brand by replacing photos and illustrations with more diverse ones (ones that accurately reflect your mission).
- Check the accessibility of your brand by conducting color and typography audits.
- Gain access to valuable tools to update visual content.
- Confidently connect with new clients as you reshape your brand and communication.
Module 5: Start the Conversation
- Master the art of content marketing.
- Benefit from content creation and accessibility tools.
- Increase diversity in your professional network.
Module 6: Let’s Get Social
Let your enthusiasm for inclusive content shine through social media and get excited to connect with new customers and clients.
- Transform your social media outlets and discover how to support marginalized communities through various channels.
- Revamp your Facebook, Instagram and LinkedIn profiles with diverse content.
- Skyrocket your interactions and form quality connections.
- Craft fresh posts and stories to reflect your inclusive values.
Module 7: Don’t be a “Karen"
Walk away proud of your inclusive rebranding and be self-assured that you will not be interpreted as a Karen.
- Apply inclusive strategies to your marketing plans and deliver this new value to your clients and customers.
- Identify the hidden assumptions you might be making.
- Cultivate client relationships by applying learned inclusive approaches.
- Boost customer relationships by updating your forms and documents to have more inclusive language.
- Communicate your brand’s mission through engaging and diverse interactions.
Module 8: Future Proof
Become a leader in your field as you continue to showcase your new skills to spread inclusive values and promote diversity.
- Build confidence and security through inclusivity.
- Learn tips on how to act in case you make an error (we’re all human, it happens!).
- Continue learning with a list of trusted books, movies, podcast episodes, and organizations.
- Take action by supporting organizations that embody your beliefs.
- Enjoy new and fulfilling relationships that grow from your inclusive marketing.
Pre-work: Confront Your Bias
You’ll discover the concept of implicit bias so you can face your own. The better you understand your own biases, the better you’ll be able to crush them with your messaging.
- Grasp the concept of implicit bias and increase your awareness.
- Meet your implicit bias eye to eye and master the skill of standing up to it–learn when and how to check yourself in business and in life.
- Discover how implicit bias awareness can benefit your business.
- Take the first step to creating a brand you’re proud of using inclusive content.
Module 1: Inclusion 101
Further your knowledge of inclusion and identify how you can incorporate it in your branding strategies.
- Take a closer look at inclusion and get down to the nitty-gritty.
- Explore its importance in marketing and in the world.
- Understand how some marginalized communities are affected by being excluded.
Module 2: Creating Your Foundation
Discover the bits of your brand that will shape the foundation of your business. Once you know who you are and who you want to serve, all your messaging will seem effortless.
- Rediscover what makes your brand special.
- Shape your ideal client avatar so you can start to put a face to your audience.
- Discover and share your brand’s values in a way that’s accessible to everyone.
Module 3: The Real You
Now it’s time to go deeper! Get to know your brand better by reflecting on your brand’s personality, voice, mission, and vision, then remodel them with more inclusive messages.
- Stand out in your industry with innovative and inclusive messaging.
- Convey diversity by reshaping your mission and vision statements.
- Mold your brand personality, voice, and tone to actively communicate inclusion.
- Use these brand fundamentals to redirect your message and engage your target audience.
Module 4: Look the Part
Give your business an inclusive makeover. To make an impression, you have to look the part. You’ll discover how to update your brand’s appearance to reflect your new authentic attitude.
- Reconstruct the look of your brand by replacing photos and illustrations with more diverse ones (ones that accurately reflect your mission).
- Check the accessibility of your brand by conducting color and typography audits.
- Gain access to valuable tools to update visual content.
- Confidently connect with new clients as you reshape your brand and communication.
Module 5: Start the Conversation
- Master the art of content marketing.
- Benefit from content creation and accessibility tools.
- Increase diversity in your professional network.
Module 6: Let’s Get Social
Let your enthusiasm for inclusive content shine through social media and get excited to connect with new customers and clients.
- Transform your social media outlets and discover how to support marginalized communities through various channels.
- Revamp your Facebook, Instagram and LinkedIn profiles with diverse content.
- Skyrocket your interactions and form quality connections.
- Craft fresh posts and stories to reflect your inclusive values.
Module 7: Don’t be a “Karen"
Walk away proud of your inclusive rebranding and be self-assured that you will not be interpreted as a Karen.
- Apply inclusive strategies to your marketing plans and deliver this new value to your clients and customers.
- Identify the hidden assumptions you might be making.
- Cultivate client relationships by applying learned inclusive approaches.
- Boost customer relationships by updating your forms and documents to have more inclusive language.
- Communicate your brand’s mission through engaging and diverse interactions.
Module 8: Future Proof
Become a leader in your field as you continue to showcase your new skills to spread inclusive values and promote diversity.
- Build confidence and security through inclusivity.
- Learn tips on how to act in case you make an error (we’re all human, it happens!).
- Continue learning with a list of trusted books, movies, podcast episodes, and organizations.
- Take action by supporting organizations that embody your beliefs.
- Enjoy new and fulfilling relationships that grow from your inclusive marketing.
Exclusive Bonuses
Private Facebook Group
Access to a private Facebook group of fearless business owners dedicated to change
Weekly Group Calls
Video calls to identify goals, challenge assumptions, and push further.
One-on-One Calls
A 30-minute 1:1 call to get guidance and grow. *First 5 Registrations
What are you waiting for!?
Hold Up
How is making my business inclusive going to change the world?
Discrimination, racism, and prejudice aren’t just things that crop up over night.
The roots grab hold and grow from seemingly small things. Things that you can change.
When your audience feels included in the first form or web interaction, they’ll realize that you are an ally and can be trusted. And when you prepare for the hard conversations now, you’ll discover new areas where you can grow your business easily.
So you won’t be worrying about how to talk to your clients, you can just enjoy working with them. Cool, right?
Lead Your Inclusive Business in 8 Weeks
Develop a deeper understanding of inclusion, equity, and diversity.
Discover how to make social change a major part of your mission.
Establish a visual brand that matches your values.
Receive insight to include and uplift marginalized voices in your content.
Learn how to show up online in an authentic and valuable way.
Show your clients that they can trust you to create a safe space for them.
Prepare your business for advocating for others in the future.
Registration is now closed.
Get notified for the next round by signing up for the waitlist!
A percentage of all sales will be donated to Black Trans Advocacy Coalition. Black Trans Advocacy Coalition’s mission is to help improve the black trans human experience by overcoming violence and injustice in the world through the power, value and love of all people!
Testimonials
Hey there! I’m Rhodesia
As someone who has quite a few intersectionalities, I know what it’s like to work with businesses who don’t always get it. Or worse, with businesses that are only doing it for looks. Though I’m a graphic and web designer by trade, my passions lie in creating a world where “color blindness” doesn’t exist, and I’ve been challenging the status quo since the 90s.
I spent the beginning of my career working on marketing teams for corporate companies, where diversity was lacking to say the least. And despite always advocating for more inclusive marketing strategies, it seemed like nothing ever changed. It felt like I was pouring my time, knowledge, and talents into companies that weren’t trying to make the world a better place. This led me to start my own design business, working with small businesses to align their visual brand and messaging with their values in an inclusive way.
Now I’m combining the knowledge I’ve learned through corporate marketing with my small business experience to educate folks on how to make sure their business/marketing is inclusive, diverse, and equitable–I’m looking at you, awkward Susans!
This Course is For…
Small business owners who want to feel more confident serving their audience and who want to uncover and challenge their biases to create an inclusive environment.
Therapists who want to support more diverse clients will deepen their understanding of nuanced social issues and discover how to be inclusive and balanced professionally.
Shop owners who want to make sure their in-person efforts are positive can learn how to create messaging and in-person experiences that welcome everyone into their space.
Yoga instructors who want to push for social change will emerge with a plan and messaging that inspires the audience they’re looking to support.
Coaches who want to be more inclusive will lead by example with a profound understanding of pronoun usage, disabilities, common assumptions, and how to be supportive without being annoying.
Fitness leaders excited to help their audience feel good in their own skin will learn how to address a wider audience without alienating certain groups of people.
Photographers who want to shine the right light on their audience will learn how to communicate the right way–from the first form to the contract signing.
The Inclusion Revolution Starts With You
Standing behind your beliefs and pushing for positive change is more important now than ever. What better way to make this happen than through your business?
Registration is now closed.
Get notified for the next round by signing up for the waitlist!
FAQ
When does the course start?
The course starts Monday, October 26th, 2020.
What if I don’t have a business yet?
That’s great! You have the unique opportunity to start your business off on the right foot in an inclusive, diverse, and equitable way. You won’t have to worry about reworking mission statements or your branding because it will already be done in an inclusive way.
Are there any prerequisites for the course?
No, the only requirement is that you are prepared to face your biases head on and are ready for some uncomfortable conversations.
Can I share this with my friends?
I’d love to have your friends join the course! You’re more than welcome to share the registration link here inclusionrevolution.co with your friends, but all course content is exclusively available for students!
What is the weekly time commitment?
Between the weekly Zoom calls, watching the videos, and completing worksheets, I estimate you will need about 3 hours to devote to this course per week.
What can I expect during the course?
On Mondays, you will receive an email notifying you that the week’s module is live on the site. Then, you can watch the videos, download & complete the worksheets, and bring any questions or thoughts to the Facebook group.
Once a week, on Mondays, we will have a zoom call to review the previous week’s content. You will be able to ask questions, receive advice, and hear about others’ experiences.
*The zoom calls will be recorded and made available in case you are unable to make it.
What if I need extra support during the course?
The Facebook group is meant to be a place for open and honest discussions where you can ask any question. I’ll be very active in the group during the course, but you can also email me with any questions that you might not feel comfortable bringing up in the group.
What if I am having a hard time keeping up with the content?
Don’t worry! I get that life happens. You will have lifetime access to the course material, so it’s perfectly fine to go at your own pace.
How long will I have access to the course?
You will have lifetime access to this course. This means you will receive every content update, every module expansion, and every worksheet bonus.
Can you come present at my school or business?
I’m happy to consult 1:1 with members of your faculty or your business. Schedule a free 15-minute call here to chat about your specific needs.
